AIM Framework glossary
M-Duties
Canonical definition
M-duties require actors to refrain from shaming, scapegoating, and predatory status games, and to help bound harmful mimetic amplification in domains they control.
Explanation
M-duties fall heavily on media, platforms, leaders, and institutions that manage visibility: they must design processes that reduce unnecessary comparison, avoid manufacturing public shaming (e.g. cancel culture), and provide alternatives when one status arena becomes toxically rivalrous. Those who control how people are seen, such as who gets ranked, who gets amplified, who gets exposed, have special responsibility to avoid weaponizing visibility and to create spaces where people can participate without being forced into zero-sum status races. The correlative M-duty extends to non-conscription and exit: actors must not bind another into a Mimetic dynamic against their will, nor make another’s exit from a status contest cost them their Appetitive security or their Intrinsic domains.
Epistemic status
Framework-Specific Construct (normative).